Search for - Zenvia

New WhatsApp Business Pricing Rules for 2026

As of October 1, 2026, Meta will begin charging, on the WhatsApp Business API, for service messages sent within the 24-hour customer service window and for utility templates sent while that window is open. The change affects companies that use the WhatsApp Business API for customer service, automati

Reports of Messages sent by APIs

The API Messages area allows you to monitor the performance of SMS messages sent and received in Zenvia Customer Cloud, including messages sent through the platform and via API integrations. monitor SMS text messages and replies;track delivery statuses;analyze message volumes;The reports were design

Broadcast performance analysis

Important: Before following the instructions, make sure the feature is available for your access profile.Track the performance of your message sends in Analytics > Message Sending > Sending Performance and get a consolidated view of your campaigns. The tool centralizes all created, scheduled, and ca

WhatsApp Message Template Library

Important: Before following the instructions, make sure the feature is available for your access profile.The Template Library is a Zenvia repository with standardized message suggestions for use on WhatsApp. These templates are structured according to Meta’s guidelines, streamlining the creation and

Registration of SMS Message Templates in Zenvia Customer Cloud

Important: Before following the instructions, make sure the feature is available for your access profile.SMS message templates allow you to send personalized messages to your customers, automating processes and optimizing communication. For example, you can create a welcome campaign template that wi

WhatsApp account settings in Zenvia Customer Cloud

Important: Before following the instructions, make sure the feature is available for your access profile.Managing your WhatsApp account ensures that it is configured according to your needs and preferences. After activating the channel, you can: Customize the profile: Change your account’s appearanc

Deactivate or delete a user from the organization in Zenvia Customer Cloud

As an Administrator of the account, you can deactivate or delete users from your organization. Deactivate: The user loses access but can be reactivated at any time without losing data or settings. Delete: Deletion is permanent. If the user needs to be added back, they will have to be registered as

Integrate Meta Ads Manager with Zenvia Customer Cloud

Important: Before following the instructions, make sure the feature is available for your access profile.Integrate Meta Ads Manager with Zenvia Customer Cloud to expand your marketing strategies. Benefits of IntegrationThe integration can be utilized for: Ads: Transform Instagram posts into ads with

Enable messaging for any country

Important: Before following the instructions, make sure the feature is available for your access profile.Zenvia Customer Cloud allows sending SMS messages to different countries. By default, your account is set up to send messages only to Brazilian numbers, but you can configure it to send SMS to an

Integrating leads received via email in Zenvia Customer Cloud

Important: Before following the instructions, make sure the feature is available for your access profile.One of the ways to bring new leads into the commercial service of Zenvia Customer Cloud is through sending emails with contact information. This feature allows the automation of contact creation

Sandbox tests in Zenvia Customer Cloud

Important: Before following the instructions, make sure the feature is available for your access profile.The Sandbox Tests module is designed to provide and streamline the process of testing our APIs.It offers a secure environment where developers can perform quick tests of multichannel APIs before

Integrate Mercado Shops with Sales support

Important: Before following the instructions, make sure the feature is available for your access profile.Integrate your Mercado Shops account with Zenvia Customer Cloud to easily manage contacts who have made a purchase in your store. Learn how to automate your sales process communications via Whats

Integrate WooCommerce with Sales

Important: Before following the instructions, make sure the feature is available for your access profile.Integrate WooCommerce with the Commercial Service to automate messages and make it easier to send product information directly in conversations with customers. With this app, you can: Send automa

Integrating Email channel in Zenvia Customer Cloud

Important: Before following the instructions, make sure the feature is available for your access profile.Email is a strategic and widely used channel for sending campaigns, enabling direct and personalized communication with the target audience. The integration of the Email channel plays a central r

Tiendanube integration with Zenvia Customer Cloud

Important: Before following the instructions, make sure the feature is available for your access profile.With the integration between Tiendanube and Zenvia Customer Cloud, you can automate WhatsApp message sending upon receiving new orders and share product information directly in conversations with

Facebook Leads integration with Zenvia Customer Cloud

Important: Before following the instructions, make sure the feature is available for your access profile.Facebook Lead Ads is a Meta ad format that allows you to generate leads through forms on Facebook and Instagram, available for accounts connected to Facebook pages. The standout feature of this t

Integration of Google Drive with Zenvia Customer Cloud

Important: Before following the instructions, make sure the feature is available for your access profile.With this Zenvia Customer Cloud integration, it is possible to share Google Drive file links between users and contacts to send cloud-saved files via messages during their interactions. In this

Integration of PayPal with Zenvia Customer Cloud

Important: Before following the instructions, make sure the feature is available for your access profile.With this integration, it is possible to send PayPal payment links to your contacts during interactions in Zenvia Customer Cloud. Additionally, you have the flexibility to choose the currency and

Integration of Salesforce with Zenvia Customer Cloud

Important: Before following the instructions, make sure the feature is available for your access profile.Receive and manage Salesforce leads more conveniently in Zenvia Customer Cloud. This integration allows you to send messages and interact with your contacts in one place. InstallationTo connect S

Integration of Zapier com Zenvia Customer Cloud

Important: Before following the instructions, make sure the feature is available for your access profile.The integration with Zapier simplifies the connection of applications used with Zenvia Customer Cloud, enabling task automation and facilitating contact management. Zapier operates through events

Integration of the Quotes App

Important: Before following the instructions, make sure the feature is available for your access profile.The Quotes App simplifies the creation and sending of quotes to your contacts via WhatsApp, allowing you to register and measure all sales made through Zenvia Customer Cloud. Additionally, with t

Integration of RD Station Marketing with Zenvia Customer Cloud

Important: Before following the instructions, make sure the feature is available for your access profile.The integration between RD Station and Zenvia Customer Cloud allows you to automate the sending of leads generated in RD Station directly to Zenvia Customer Cloud. This way, you centralize the ma

Integrating the SMS channel in Zenvia Customer Cloud

Important: Before following the instructions, make sure the feature is available for your access profile.The SMS channel allows sending text messages directly to your customers' mobile phones. It is a widely used solution for marketing campaigns, notifications, and quick, direct communications with

Integrating the Instagram channel into Zenvia Customer Cloud

Important: Before following the instructions, make sure the feature is available for your access profile.Instagram is a messaging platform that allows sending texts, photos, videos with effects, and personalized interactions such as selfie stickers and reactions. In Zenvia Customer Cloud, it is avai

How to monitor messages sent via API in Zenvia Customer Cloud?

Important: Before following the instructions, make sure the feature is available for your access profile.If you use the Zenvia Customer Cloud API to send messages, it's important to set up a webhook to track the status of sent messages and monitor the messages sent. This article explains how this pr

File Sending and Receiving and Social Media Integration Issues

Important: Before following the instructions, make sure the feature is available for your access profile.File Sending and ReceivingHow can I send and receive files through a social media integration in Zenvia Customer Cloud? A: You can send and receive files such as images, videos, audios, and docum

Rules for sending SMS messages

Important: Before following the instructions, make sure the feature is available for your access profile.To send SMS messages in Zenvia Customer Cloud, it is necessary to understand some rules regarding the number of characters and types of messages allowed. In this article, learn how these rules wo

Creating CSV files for import

Important: Before following the instructions, make sure the feature is available for your access profile.A CSV file (Comma-Separated-Values) is a type of file that you can create or edit in Excel, Google Sheets, OpenOffice Calc, among others. It is used by Zenvia Customer Cloud to configure personal

Sentiment analysis in Zenvia Customer Cloud: What it is and how it works?

Important: Before following the instructions, make sure the feature is available for your access profile.Learn how this feature uses Artificial Intelligence to evaluate interactions, where to access it in Zenvia Customer Cloud, and how to interpret the results. 1. What is sentiment analysis?Sentimen

Area and country calling codes review in message broadcast

Important: Before following the instructions, make sure the feature is available for your access profile.Clear your doubts about the correct use of country codes in message deliveries, ensuring that your campaigns on Zenvia Customer Cloud are delivered without errors or additional charges. Why revie

04. Intelligent response based on file in Chatbot

Important: Before following the instructions, make sure the feature is available for your access profile.The action Intelligent Response based on file is used to automatically generate intelligent messages using Artificial Intelligence based on the files uploaded to the AI Library. This action is co

Configuration and functioning of contact assignment in Zenvia Customer Cloud

Important: Before following the instructions, make sure the feature is available for your access profile.The contact assignment defines how new contacts will be distributed among commercial support groups. With this configuration, users from a specific group receive notifications when new contacts a

Status Settings

Status indicate the current situation of tickets in Zenvia Customer Cloud. Configure them to monitor the progress of support service. You can create custom statuses to facilitate organization or use the default options: Pending, Cancelled, In Progress, Closed, New, and Resolved. ⚠️ Attention: Featur

[Enterprise] Use of Telephony in Tickets: Outbound and Inbound Calls

The Telephony feature allows support agents to receive and make calls directly through Zenvia Customer Cloud. These calls can be converted into new tickets or linked to existing ones, offering greater control and service history. In this article, you will see: Receiving callsThe first step to using

How to publish your WebChat flow

When building a WebChat flow, you can use it on your website, blog, or even as a landing page. With the flow already built, saved, and ready to use, follow the steps below to publish it. You need to integrate the WebChat channel into your account. See the documentation: How to integrate the WebChat

Create an account and login to Zenvia Customer Cloud

Welcome to Zenvia Customer Cloud! Create an account and gain access to a unique multichannel solution that centralizes and manages your customer data with greater operational efficiency. The first step to creating an account is choosing a plan. The subscription to a Zenvia Customer Cloud plan must b

Notification Center

The Zenvia Customer Cloud Notification Center centralizes essential notifications for your daily activities, allowing you to view them at any time.

What are the technical requirements to use Zenvia Customer Cloud?

To ensure that Zenvia Customer Cloud works correctly and performs well, it's important that your device meets certain minimum requirements. Additionally, factors such as the quality of your internet connection, the number of open tabs, the use of browser extensions, and network stability can also in

Team Performance Report

The Team Performance Report aims to facilitate the analysis of each consultant's performance and the team as a whole regarding contacts entered within a specific period. The data in the Team Performance Report pertains to the Chats module. 💡 Tip: This report includes a date filter that determines t

01. Webchat channel

The Webchat channel allows you to make calls via your company's website. Through Webchat, which is the interface available on the website, customers can "call" your service operation for an interaction. Webchat is an online communication tool that allows real-time interactions between users via a w

Quotes App

Quotes App is a feature integrated into Zenvia Conversion that simplifies the creation and sending of quotes to your contacts via WhatsApp. With Quotes, you can record and measure all sales made through our solution. In Quotes, you manage your company's product catalog, configure additional fields t

Ads overview: Requirements and performance analysis

Click-to-WhatsApp ads connect your audience directly to your business, allowing users to be directed to a conversation on WhatsApp with just one click. This functionality enables immediate initiation of commercial interactions and facilitates contact with potential customers. By using click-to-Whats

Boost post

Boosting posts allows you to increase the reach of your posts and attract more interactions. By turning a post into an ad with a click to WhatsApp, you can direct communication to a specific audience by choosing characteristics such as location and interests. This way, you facilitate direct contact

What are quick responses and how to create them

Quick Replies are message templates designed to be sent in specific situations during customer service to expedite communication with your contacts. For example, if a product is out of stock or if the company receives a message outside of business hours, a Quick Reply will be sent to the contact. Qu

02. Email channel

With the email channel, it is possible to receive and respond to emails through Zenvia Chat. Email is a form of electronic communication that allows messages to be sent between people over the internet. It works like a digital letter, where you can write a message, add attachments such as documents

Reengage contact base in Zenvia Customer Cloud

Important: Before following the instructions, make sure the feature is available for your access profile.When contacts do not interact with your communications, sending a new message can be a good re-engagement strategy as it helps regain the interest of your audience and improve engagement rates. F

How to tag message broadcasts in Zenvia Customer Cloud

Important: Before following the instructions, make sure the feature is available for your access profile.Tags provide the ability to organize and categorize broadcast messages based on criteria such as target audience, subject, or type of action, making it easier to search for specific triggers and

How to recover contact engagement with "We miss you" automation

Important: Before following the instructions, make sure the feature is available for your access profile.The We Miss You automation is a smart solution for engaging inactive customers. Using artificial intelligence, you can set up personalized messages via SMS or WhatsApp to reactivate contacts and

Activate, pause, and schedule an automation in Zenvia Customer Cloud

Important: Before following the instructions, make sure the feature is available for your access profile.When creating an automation, Zenvia Customer Cloud allows you to perform various settings in the flow, including activation, pause, and scheduling of the automation. In this article, we will deta

Transfer contacts for sales chat in automation flows

Important: Before following the instructions, make sure the feature is available for your access profile.Automatically transfer contacts who respond to your campaign to support with a specific agent or team. This way, you will increase the chances of conversion by making the most of each interaction

Service Settings

Important: Before following the instructions, make sure the feature is available for your access profile.In Services, you can configure the names of the services provided by your company to classify support service tickets. Create a hierarchy between services to organize information clearly in Zenvi

Priorities Settings

Important: Before following the instructions, make sure the feature is available for your access profile.In Priorities, configure the urgency levels to classify internal support service tickets. This way, your agents can identify the criticality of each ticket. Priorities are linked to ticket categ

Categories Settings

Important: Before following the instructions, make sure the feature is available for your access profile.Categories identify the type of request made in Zenvia Customer Cloud tickets. Configure them to organize support service. Create new categories or use the default options: Question, Problem, Ser

Justifications Settings

Important: Before following the instructions, make sure the feature is available for your access profile.A justifications is a classification used alongside the ticket status to explain why the ticket is in that status. Configure it when you need to provide explanations in support services. Normall

SLA Contracts Configuration

Important: Before following the instructions, make sure the feature is available for your access profile.SLA Contracts (Service Level Agreement) is a feature that manages response and resolution times for tickets. With this feature, it is possible to have more control over the service level agreemen

Marketing Messages Lite API (MM Lite API)

Important: Before following the instructions, make sure the feature is available for your access profile.The Marketing Messages Lite API (MM Lite API) is a Meta technology developed exclusively for sending marketing messages via WhatsApp, focused on performance, engagement, and traceability. Why use

Trello integration with Zenvia Customer Cloud

Important: Before following the instructions, make sure the feature is available for your access profile.The integration of Trello with Zenvia Customer Cloud allows you to create support tickets directly from your conversations, turning your communication channels into efficient customer service and

Asana integration with Zenvia Customer Cloud

Important: Before following the instructions, make sure the feature is available for your access profile.The integration of Asana with Zenvia Customer Cloud allows you to create support tickets directly from your conversations, turning your communication channels into efficient customer service and

Start a sale with a Facebook Messenger Template

Important: Before following the instructions, make sure the feature is available for your access profile.Facebook Messenger message templates are used in the commercial inbox to: Start a conversation with a contact (when there is no active session); orReestablish the conversation after the 24-hour s

How to measure customer satisfaction with Conversion Bots

The Zenvia Conversion Bots allow you to send a survey to measure customer satisfaction at the end of each conversation. Evaluating customer satisfaction is essential for monitoring service quality. With this information, you can analyze team performance and implement improvements if necessary. Satis

How to activate and use the Shopify app

With this app you can send automatic messages through WhatsApp every time you receive a new order from Shopify, also, you can send all the information about your products directly from the conversation with your client in Zenvia Conversion. Is necessary that customers who buy through Shopify have a

Overview page in Zenvia Conversion

Located in the side menu, the Overview represents the home page of Zenvia Conversion. It provides a summary of open tickets, real-time activities, and performance metrics for your team. Upon logging into our solution, you will be automatically redirected to this page. Below, we will detail each fun

Reports: New contacts and conversations

The New Contacts and Conversations Report is a feature of Zenvia Conversion that shows the metrics from contacts and conversations conducted in customer service Chats. Filter the data by groups and by time period to analyze in detail the metrics of the Chats module, such as response time and your te

User's role and Group Organization in Zenvia Conversion

Learn how access profiles and group hierarchy work in Zenvia Conversion. OverviewZenvia Conversion allows you to organize your team into hierarchical groups and subgroups, making it easier to structure your support operation. Each user has an access profile that defines: The available features;The c

How can I check my account status

Log in to Zenvia Conversion, go to Settings and in the Account Status section you'll find important information about your plan, the number of users, your balance, business names, payment orders and spending. Next, you will see what each of them means:Account statusFirst you'll see the plan type you

Exporting a custom message broadcast report

Learn how to create and extract custom reports in Zenvia Customer Cloud.

Keyboard shortcuts

The purpose of this article is to present and map a series of shortcuts in the Zenvia Customer Cloud Flow Chatbot Builder, ensuring greater agility in chatbot creation, enabling quick access to essential functions, and increasing productivity. Example of use: A Zenvia Customer Cloud chatbot develope

What is WhatsApp Calling in support service?

WhatsApp Calling allows companies to make and receive voice calls directly through WhatsApp, using verified business numbers integrated with Zenvia Customer Cloud. With this feature, the conversation no longer needs to leave the digital environment: text messages and voice calls become part of the s

How to analyze the performance of WhatsApp voice calls in service interactions

The WhatsApp calls report allows you to track consolidated information about voice calls made and received through WhatsApp in Zenvia Customer Cloud. Access to the calls report is available only to users with the following roles: Advanced Agent, Operator, Administrator, and SysAdminHow to access the

How to understand statuses, metrics, and export rules in the WhatsApp voice calls report

This article explains, in more detail, call statuses, indicator calculation rules, and how data export works in the WhatsApp calls report in Zenvia Customer Cloud. It is recommended for users who need to: Analyze data in greater depth. Audit service interactions. Understand why a call was classified

How to request the cancellation of my plan

If you wish to cancel your Zenvia Customer Cloud plan, you can submit a request directly through the Instant Support feature available in the Zenvia App. The process is straightforward: simply start a chat and state that you would like to cancel. Your request will be forwarded to the appropriate tea

Integrate chatbot into your Website

Important: Before following the instructions, make sure the feature is available for your access profile.Interact with your customers directly on your website. Integrate a web chat with your Chatbot and automate all your operations. Follow the step-by-step instructions to link it. Step 1: Link Web C

My access to Zenvia Customer Cloud is restricted. What should I do?

Important: Before following the instructions, make sure the feature is available for your access profile.Your account may have been temporarily blocked due to non-payment, identification of fraudulent activities, or a request to cancel the contract. ⚠️ Attention: Note that, in blocked accounts, the

How Tickets Work in Support Service

Tickets are the core feature of the Support Service module in Zenvia Customer Cloud. They centralize, organize, and track all customer requests across channels (WhatsApp, Webchat, and Email). Whenever a customer reaches out, the system automatically creates a ticket. From there, your team can categ

Questions about usage and charges on Zenvia Customer Cloud

Important: Before following the instructions, make sure the feature is available for your access profile.Get answers to your questions about: Contractual consumption and limitsBilling and invoicingPlan management: Cancellation⚓ Contractual consumption and limits1. Can I continue sending messages af

How to contact Zenvia technical support

Need help? The Zenvia Support team is here to guide you! Check our service channels right now and learn how to open your ticket to receive the assistance you need. 🔍 Finding helpTo ensure the quickest solution for your need, use the appropriate channel: Help Center - You are here! Your first resour

How to open and track tickets in Zenvia Customer Cloud

Important: Before following the instructions, make sure the feature is available for your access profile.If you need support in Zenvia Customer Cloud, you can open a ticket to resolve doubts, request adjustments, or report issues. Additionally, it is possible to track the status of your tickets and,

How to restore the Sales conversation history?

Important: Before following the instructions, make sure the feature is available for your access profile.Learn how to retrieve the interaction history of one or more contacts and obtain a complete backup of commercial service records. 1. Activity MonitorGo to the menu Sales > Activity Monitor.Set th

WhatsApp rules and definitions

Below you will find the main guidelines defined by Meta, organized by topics to facilitate usage in Zenvia Customer Cloud: Number (Green badge)Message templatesMessage delivery issuesQuality rating of your numberMessaging limit (Tier)24-hour window⚓ Number (Green badge)Number verification turns you

Conditions and usage of InteractionZ

Important: Before following the instructions, make sure the feature is available for your access profile.InteractionZ are records of interactions between the company and its customer. In Zenvia Customer Cloud, this is the term used to represent the communication between both parties. Each Interactio

Start a customer service with a WhatsApp Message Template

Important: Before following the instructions, make sure the feature is available for your access profile.Message templates in Zenvia Customer Cloud are used to initiate or reestablish a conversation in the Customer Inbox. These templates, created by you, undergo content validation by Meta, ensuring

How to change my plan

Make the plan change directly in Zenvia Customer Cloud. You can change your subscription easily and quickly by following the steps below. ⚠️ Attention: Plan changes can only be made by users with the Admin profile. Step-by-step to change your planAccess your account in Zenvia Customer Cloud.Go to Se

Check payments and billing of Zenvia Customer Cloud

Check your payment history, the status of paid, pending, and canceled invoices, and access tax documents directly in Zenvia Customer Cloud by going to the side menu Settings > Billing. ⚠️ Attention: Only users with Admin or Viewer profile can access this section. You can view all financial informati

Getting to know the features of the Chatbot List

Important: Before following the instructions, make sure the feature is available for your access profile.In the Chatbots List, you can find all the bots created, organized in a unified way. This list allows filtering the chatbots by type, either by Artificial Intelligence, Qualification or Flows, an

Errors in broadcast message sending on Zenvia Customer Cloud

Important: Before following the instructions, make sure the feature is available for your access profile.Message sending errors occur when messages, for some reason, do not reach the recipients. These cases are indicated as Sending errors or Not Delivered in the send reports. To understand the reaso

General settings of sales in Zenvia Customer Cloud

Important: Before following the instructions, make sure the feature is available for your access profile.Set up and customize customer service options in Zenvia Customer Cloud to enhance the customer experience and streamline your team’s work. The configurations applied will be reflected in the Serv

Transferring the service of chatbots from flows to humans

Important: Before following the instructions, make sure the feature is available for your access profile.Learn how to make the chatbot transfer a conversation to a human agent. This transfer is useful when the chatbot can't solve everything on its own. In these cases, it's important that the conver

Teams Performance Analytics in Zenvia Customer Cloud

Important: Before following the instructions, make sure the feature is available for your access profile.The Teams performance report allows you to analyze the team's performance within a specific service group. It consolidates individual and collective data, helping managers identify bottlenecks, r

Duplicate contacts when integrating systems with Zenvia Customer Cloud

When you integrate a management system (Customer Data Platform) with Zenvia Customer Cloud, it may happen that identical contacts are sent more than once – creating duplicate records. To ensure your data stays organized and consistent, it is important to define how Zenvia Customer Cloud should act w

Manage support service holidays

Set up holidays in the chat to define dates when service will be paused or follow special hours. By configuring this, the system correctly informs both customers and bots of unavailability, preventing unnecessary queues and wait times. Important: This feature is available to Administrators with per

Create Qualification chatbot

Important: Before following the instructions, make sure the feature is available for your access profile.Improve customer service efficiency by automatically routing each request to the most suitable department or agent by creating Automated Triage. Example Use CaseImagine your company receives a la

Zenvia Customer Cloud Flow Chatbot and How to Use Variables

Learn more about how to perform validation and direct the user to different paths, as well as how to use variables in the Flow Chatbot of Zenvia Customer Cloud. ContextThe Zenvia Customer Cloud flow chatbot does not have a native “time validator.” However, you can build this logic using variables an

Operation performance analysis in Zenvia Customer Cloud

Important: Before following the instructions, make sure the feature is available for your access profile.Use the Operation Performance report to monitor the main metrics for conversations and new contacts served by your team. In it, you view indicators for volume, response time, and operational effi

Defining the Objective and Type of Chatbot

Important: Before following the instructions, make sure the feature is available for your access profile.Welcome to the Chatbot module of Zenvia Customer Cloud. Here, you do not need to understand programming or code to create a virtual assistant and automate communication with your customers. This

Building a chatbot using a model

Important: Before following the instructions, make sure the feature is available for your access profile.By using a template, you can simplify the chatbot creation process and build it in a more practical way. These templates work as preconfigured structures that already include the main conversatio

Why is my billing split between VAS and Licensing?

La división de su cobro entre Licenciamiento de Software y SVA (Servicio de Valor Agregado) se realiza por motivos fiscales. La suma de ambos montos corresponde exactamente al total de su plan; no se trata de un cobro duplicado. Entienda cada concepto: Licenciamiento de SoftwareSe refiere al uso de

Mercado Pago Integration with Zenvia Customer Cloud

Important: Before following the instructions, make sure the feature is available for your access profile.With this integration, you can send Mercado Pago payment links to your contacts during your sales in Zenvia Customer Cloud. How to Install Mercado PagoFollow the steps below: 1. Access Sales > In

Conditions for execution success expert agent

Important: Before following the instructions, make sure the feature is available for your access profile.After filling in the expert agents details, this is the second step in creating expert agents: defining the conditions for its execution. Start by selecting a Category. Conditions are essentially

RFV

Important: Before following the instructions, make sure the feature is available for your access profile.RFV stands for Recency, Frequency, and Value. It is a methodology widely used in marketing and customer analysis to segment and prioritize audiences based on their purchasing behavior. The centra

Success monitor

Important: Before following the instructions, make sure the feature is available for your access profile.This feature allows you to monitor the purchasing behavior of your contact base registered in Zenvia Customer Cloud, helping to evaluate the effectiveness of applied strategies and identify neces