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How to Create a Direct Access Link to Your Instagram Inbox
3 min
Created by KM on 2/7/2023 6:01 PM
Updated by Leonora Alves on 6/10/2025 5:33 PM

Create a direct link to your Instagram inbox using Meta’s official shortcut: ig.me.

This link allows customers to be redirected straight into a conversation with your business account quickly and easily.

You can share this link on:

  • Your website or blog
  • Newsletters (emails)
  • Promotional campaigns
  • Other digital channels, such as WhatsApp, SMS, or social media

⚠️ ig.me link limitations:

  • Works only on mobile devices.
  • Supported starting from version v210 of the Instagram app.
  • Does not work on desktop versions (browser on a computer).

Step 1: Find your Instagram username

Go to your profile in the Instagram app. Your username appears at the top of the screen, just above your profile picture. Example: @minhalojaz


Step 2: Build the link using the ig.me format

Use this link template:

https://ig.me/m/USERNAME

Replace USERNAME with your actual username, without the @.

Example using the username @minhalojaz:

https://ig.me/m/minhalojaz

👉 This will be the link you share.

Step 3: Test the link on your mobile

Paste the link in your mobile browser and check whether it redirects to the conversation with your Instagram account.


Step 4: Share the link on your channels

Now that the link is working, you can place it in:

  • The “Contact Us” button on your website
  • Marketing emails
  • Stories, QR codes, social media
  • WhatsApp or SMS campaigns

What happens when a customer uses the ig.me link

When a customer accesses your Instagram account through an ig.me link (e.g., https://ig.me/m/minhalojaz), Instagram displays an informational message at the start of the conversation, which varies depending on the customer’s history with your account:

New conversation: the customer will see this message

“You opened this conversation from a link. [business name] will see that you used their link when you send a message.”

Existing conversation: the message will be

“You opened this conversation from a link. [business name] may see that you used their link. If you no longer want to receive messages from them, you can turn messages off.”

These messages are automatically generated by Instagram and help your business identify that the contact was initiated or resumed via the ig.me link. This allows you to better understand the origin of the conversation and apply the appropriate context during service.

For more details, refer to Meta’s official article: Using ig.me links.