Once your data is integrated into Customer Cloud, it is used in various ways to make your strategies more intelligent and personalized.

Here’s a scenario showing how your data can be used in practice. Let’s imagine an e-commerce example:

A perfume store wants to automate a Valentine’s Day campaign, targeting recent buyers using Zenvia Customer Cloud integrated with Contacts, Products, Orders and Invoice APIs.

Contacts API

1. The store syncs client data (name, email, phone, location) from the ERP system to Zenvia Customer Cloud.

2. It creates a segmented list from the Contact Base, filtering clients who purchased in the last month.

3. It triggers a mass send in the “Attract” module for those contacts.

Products API

1. The store imports perfume catalog data: name, fragrance, price, etc.

2. It creates a knowledge base and uses a GenAI-powered chatbot to answer customer questions.

3. The chatbot transfers the conversation to a human agent in the Sales Support module, and the agent finalizes the purchase.

Orders API

1. The store syncs purchase history including dates, values and products bought.

2. In the “Attract” module, it uses the created segmentation rule to identify buyers eligible for the Valentine’s Day promo.

3. It configures a mass WhatsApp message send with a personalized promo message inviting customers to check the new offers.

Invoice API

1. The store integrates invoice data: invoice number, issue date and sold items.

2. In the “Nurture” module, it configures a Specialist Agent to automatically send a thank-you and purchase confirmation when an invoice is issued — reinforcing trust and customer relationship.