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Start a sale with a Facebook Messenger Template
2 min
Created by Karine Moreira on 6/10/2024 12:42 PM
Updated by Leonora Alves on 5/23/2025 9:50 AM
Important: Before following the instructions, make sure the feature is available for your access profile.

Facebook Messenger message templates are used in the commercial inbox to:

  • Start a conversation with a contact (when there is no active session); or
  • Reestablish the conversation after the 24-hour session has expired.

Every time a message template is sent, one InteractionZ is consumed, which reopens the 24-hour conversation window. During this period, you can send and receive unlimited messages with the contact, with no additional InteractionZ consumption.

The 24-hour window starts from the moment a message template is sent, even if the contact has previously sent a message and the session has expired.

During this window, the customer interacts via Facebook chat, while agents interact through the commercial inbox in Zenvia Customer Cloud.

Requirements

Send a message template to initiate or reestablish a conversation

Use this option whenever:

  • It is the first contact with the customer, or
  • The 24-hour session has expired (even if the contact sent a message first).

Step by step:

  1. Go to Sales > Inbox > You;
  2. Select the desired contact or search in the contact base;
  3. In the contact's chat, click on the message template icon ;
  4. Choose an already approved template and press Enter or click  to send the message.