Integrate the Meta Ads Manager with Zenvia Customer Cloud and expand your marketing strategies.
The integration can be used in:
- Ads: Turn Instagram posts into ads with click-to-WhatsApp, allowing leads to start commercial conversations or interact with chatbots when they click on the ads, enhancing the customer experience.
- Analytics > Campaigns: Monitor performance data, including contact responses, sales conversions, and the financial return on your investments, for a more complete view of the impact of campaigns created on the Meta platform with click-to-WhatsApp.
Make sure you have:
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A Meta ad account.
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A Facebook page linked to the ad account.
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An Instagram account linked to the Facebook page.
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A WhatsApp number linked to the Facebook page.
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The Meta Marketing integration with Zenvia Customer Cloud. See below.
Link the Meta account to Zenvia Customer Cloud
In Zenvia Customer Cloud:
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In the sidebar menu, go to Settings > Channels;
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Look for Meta Marketing and click on Integrate;
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If you are not logged into your Facebook or Instagram account, log in using your business credentials.
On Facebook:
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After entering your login credentials, you must select the business portfolio you wish to connect to Zenvia;
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Choose the page(s) that Zenvia Customer Cloud will need to access;
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Then select the ad account(s) that Zenvia Customer Cloud will need to access and click Continue;
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Set up your data by naming an event data set or use the default name provided and click Create;
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Verify the information of the page that Zenvia Customer Cloud will access and click Confirm. Then, confirm the requested permissions and click Save.