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05. Overview of Microvix
2 min
Created by Leonora Alves on 11/6/2024 5:10 PM
Updated by Maria Malheiro on 5/9/2025 2:32 PM
Important: Before proceeding with the instructions, make sure the feature is available for your access profile.

Microvix is an Enterprise Management System designed to organize and centralize all business data. It is a great option for retail companies, especially store chains and franchises that require real-time management and integrated control.

The benefits of this integration are numerous, such as a unified view of information, operational agility, improved customer experience, as well as greater data control and centralization.

💡 Tip: Questions about systems, what they are for, and how to use them? Visit the article Systems in Zenvia Customer Cloud.

Learn the step-by-step process for performing this integration in the article How the integration with Microvix works.


What data can I obtain with this integration?

  • Connecting Microvix with Zenvia Customer Cloud allows the contacts from this system to be automatically created in the Zenvia Customer Cloud contact database.
  • In addition, it is possible to import purchase data, enabling Zenvia's intelligence to analyze and classify using Recency, Frequency, and Value (RFM). Recency: Time since the last purchase. Frequency: Number of orders placed in recent days. Value: Average ticket of the contact during the period.
  • In transactions, you can retrieve the contact’s sales history (transactions); Order – Quantity: How many products were purchased in the transaction; Product Catalog – Description: Product description details from the Enterprise Management System; Value: Total transaction value (sum of all products); Invoice Document: Number, series, and type of issuance.

You have now found information on how to integrate Microvix with Zenvia Customer Cloud.

Want to know more?

Access to understand how the integration works here.

Access to see use cases here.