In this article, see examples of actions that can be performed with the integration of Bling, a Business Management System, with Zenvia Customer Cloud.

💡 Tip: Learn more details about Bling and what’s possible with this integration in the article Overview of Bling. For a step-by-step guide on integration, check the article How to integrate Bling with Zenvia Customer Cloud.

Below, we have outlined several use cases in the Retail and E-commerce segment to show how you can benefit from this integration.

Retail and E-commerce 🛒

1️⃣ Automatic customer segmentation based on RFV:

• Scenario: The customer base is classified according to Recency, Frequency, and Value (RFV) criteria.
• Action: Activate the Best Customers Agent for "Champions" and "Loyal" profiles, offering personalized service and loyalty campaigns.

2️⃣ Re-engagement of high-potential customers:

• Scenario: Customers with a promising history but recent engagement drop.
• Action: Activate the Potential Customers Agent, triggering personalized communications and relevant offers to encourage return.

3️⃣ Offers for inactive customers at 30, 60, and 90 days:

• Scenario: Customers who haven’t purchased in 30, 60, or 90 days.
• Action: Create an automation flow with progressive incentives such as discount coupons or exclusive benefits to win them back.

4️⃣ First purchase coupons for new customers:

• Scenario: New contacts in the base without any completed purchases.
• Action: Use a segmentation rule to identify these contacts and automatically send a welcome coupon encouraging their first purchase.

5️⃣ Repurchase incentive for recent customers:

• Scenario: Customers who recently made their first purchase.
• Action: Use the Success Monitor to identify these customers and send second-purchase coupons or complementary product suggestions to strengthen the relationship.

Here you found Bling use cases.

Want to learn more?

Access more about the integration here.

Understand how the integration works here.