Keep in mind that Zenvia Conversion prioritizes resolving bugs that occur in this format, so we recommend using it whenever possible.
How can I check whether my email format is correct?
Zenvia Conversion has an email address that you can send test emails to:
We'll explain how to send emails to this address below.
Email subject
Should be one of the following:
-
Zenvia - Email Estándar
-
Zenvia - Standard Email
-
Zenvia - Email Padrão
make sure the subject does not include "FWD" if you are forwarding the email.
Email body
The body of the email should not include HTML. It must be plain text and needs to comply with the following 3 requirements:
-
The content of the email should contain only text and must be structured in a "field: value" format.
-
Each field should be separated by a line break.
-
The names of the fields should match the fields in the following tables.
|
FIELD |
OBLIGATORY |
DESCRIPTION |
EXAMPLE |
|
Full Name |
YES (If there are no First Name and Last Name fields) |
Represents the lead's name or surname |
Full Name: John Towers |
|
First Name |
YES |
Represents the lead's name |
First Name: John |
|
Last Name |
YES |
Represents the lead's surname |
Last Name: Towers |
|
|
YES (If there is no phone number) |
Represents lead's email. Expected to be valid and correct email |
Email: [email protected] |
|
Phone Number |
YES |
Represents phone number of the lead |
Telephone: +5591132302023 |
|
Source |
YES |
Shows lead's source |
Source: Web |
|
Industry |
YES |
Indicate which industry the lead belongs to. The accepted values are:
|
Industry: Car |
Mails of the type [email protected] or [email protected], among other fictitious ones, cannot be taken. Here you will see a list of emails that will not be considered.
Optional fields for all email types
Next, several optional fields are specified that can be included (not obligatory) in emails:
|
FIELD |
OBLIGATORY |
DESCRIPTION |
EXAMPLE |
|
Campaign |
NO |
Marketing campaign name |
Campaign: HotSale |
|
UTM_Medium |
NO |
Identifies what type of link or media was used to get the lead |
UTM_Medium: email |
|
Comment |
NO |
Comment or message which lead left |
Comment: I want to know what are the different prices |
|
Category |
NO |
The lead category. The only valid values are: "New" or "Used" |
Category: New |
|
Shop |
NO |
Name of the store that should receive the lead. Using this field, the same values must be respected in all emails |
Shop: Branch123 |
|
Country |
NO |
Lead Country |
Country: United States |
|
Region / State / Province |
NO |
Lead Region, State or Province. Only one of the fields must be used |
State: New Jersey |
|
City / County |
NO |
Lead City or County. Only one of the fields must be used |
City: Detroit |
|
Zip Code |
NO |
Lead Postal Code |
Zip Code: 14323-778 |
Non-Standard Optional Fields
If you'd like to add other non-standard fields not covered in the section above, you can add them to the Comments fields, separated by | and replacing : with > or ->
For example, if you want to add the fields: Health Plan and Age
The comments field should be formatted as follows:
Comments: I want to find out about the price of treatment | Health Plan -> Health Premium | Age -> 28
Extra Optional Fields by Industry
Below we illustrate several optional fields that you can add to an email according to the industry of each lead. The possible industries are:
-
Car
-
Retail
-
savingPlan (Savings Plans)
-
insurance
-
realEstate
Car
|
FIELD |
OBLIGATORY |
DESCRIPTION |
EXAMPLE |
|
Brand |
NO |
Product Brand |
Brand: Ford |
|
Model |
NO |
Product Model |
Model: Mustang |
|
Version |
NO |
Product Version |
Version: Ghia |
|
Mileage |
NO |
Mileage |
Mileage: 10000 |
|
Car License |
NO |
Car License Plate |
Car License Number: ABC123 |
Retail
|
FIELD |
OBLIGATORY |
DESCRIPTION |
EXAMPLE |
|
Brand |
NO |
Product Brand |
Brand: Sony |
|
Model |
NO |
Product Model |
Model: Xperia |
|
Details |
NO |
Product Details |
Details: 16GB ROM, 2GB RAM |
|
SKU |
NO |
Product ID |
SKU: 0-399923-4 |
|
Price |
NO |
Product Price |
Price: $250 |
|
Currency |
NO |
Currency in which price was published |
Currency: US$ |
Savings Plan
|
FIELD |
OBLIGATORY |
DESCRIPTION |
EXAMPLE |
|
Advance payment |
NO |
Initial money I owe for acess to funding plan |
Advance payment: $50.000 |
|
Dues |
NO |
Plan Portions |
Portions: $2.500 |
|
Financing |
NO |
Financing |
Financing: 12 months |
the real estate industry doesn't require specialized fields.
Examples of emails in Standard Format
Here are some examples of how to use Zenvia Conversion's standart format. Here, you'll see multiple examples of sending e-mail with Mollusco® Format are presented, with successful and unsuccessful cases.
Successful Cases
Successful Case 1: e-mail with required and optional information (for the auto industry)
E-mail sent
-
Subject: Zenvia - Standard Email
-
Body
First Name: Pedro
Last Name: García
E-mail: [email protected]
Phone: +54 9 11 5123 4567
Source: Website
Industry: car
UTM_Campaign: CyberMonday 2017
Comments: I'd like more information about financing for this car.
Category: New
Company: Northern Automobiles
Store: Liberty Avenue Branch
ZipCode: 1425
Make: Chevrolet
Model: Cruze
Version: LTZ Diesel
Response:
Successful Case 2: email with required information only
Email Sent
-
Subject: Zenvia - Standard Email
-
Body
First Name: Pedro
Last Name: García
E-mail: [email protected]
Phone: +54 9 11 5123 4567
Source: Website
Industry: car
Response:
Failed Cases
Below, we present some examples of errors that may occur in the case of a failed e-mail.
Failed Case 1: Incorrect subject/ no phone number and/or email/ no first and/or last name
Email Sent
-
Subject: Test email
-
Body
Source: Website
Industry: car
Campaign: CyberMonday 2017
Comments: I'd like more information about financing for this ecar
Category: New
Company: Northern Automobiles
Store: Liberty Avenue Branch
Postal Code: 1425
Make: Chevrolet
Model: Cruze
Version: LTZ Diesel
Response:
Failed Case 2: No name
E-mail Sent
-
Subject: Zenvia - Standard Email
-
Body
E-mail: [email protected]
Telephone: +54 9 11 5123 4567
Source: Website
Industry: car
Campaign: CyberMonday 2017
Comments: I'd like more information about financing for this car
Category: New
Company: Northern Automobiles
Store: Liberty Avenue Branch
Postal Code: 1425
Make: Chevrolet
Model: Cruze
Version: LTZ Diesel
Response:
Failed Case 3: No phone number or email
E-mail Sent
-
Subjet: Zenvia - Standard Email
-
Body:
Firstname: Pedro
Source: Website
Industry: car
Campaign: CyberMonday 2017
Comments: I'd like more information about this car
Category: New
Company: Northern Automobiles
Store: Liberty Avenue Branch
Postal Code: 1425
Make: Chevrolet
Model: Cruze
Version: LTZ Diesel
Response:
If you have questions about this article or cannot find a solution to your problem, remember that you can contact our Support Team.