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05. Overview of Microvix
2 min
Created by Leonora Alves on 11/6/2024 5:10 PM
Updated by Maria Malheiro on 5/7/2025 1:29 PM

Microvix is an Enterprise Management System designed to organize and centralize all business data. It is a great option for retail companies, especially store chains and franchises that require real-time management and integrated control.

The benefits of this integration are numerous, such as a unified view of information, operational agility, improved customer experience, as well as greater data control and centralization.

⚠️ Attention:This integration is only available to users with Viewer or Admin profiles and for the Specialist, Expert, Professional, and Enterprise plans.

💡 Tip: Questions about systems, what they are for, and how to use them? Visit the article Systems in Zenvia Customer Cloud.

Learn the step-by-step process for performing this integration in the article How the integration with Microvix works.


What data can I obtain with this integration?

  • Connecting Microvix with Zenvia Customer Cloud allows the contacts from this Enterprise Resource Planning (ERP) system to be automatically created in the Zenvia Customer Cloud contact database (CDP).
  • In addition, it is possible to import purchase data, enabling Zenvia's intelligence to analyze and classify using Recency, Frequency, and Value (RFM). Recency: Time since the last purchase. Frequency: Number of orders placed in recent days. Value: Average ticket of the contact during the period.
  • In transactions, you can retrieve the contact’s sales history (transactions); Order – Quantity: How many products were purchased in the transaction; Product Catalog – Description: Product description details from the ERP; Value: Total transaction value (sum of all products); Invoice Document: Number, series, and type of issuance.

You have now found information on how to integrate Microvix with Zenvia Customer Cloud.

Want to know more?

Access to understand how the integration works [here].

Access to see use cases [here].